The reason that Beats were so well-known and accepted is that the company spent a great deal of money on inviting celebrities to shoot for their advertisements or wear a pair of their headphones when recording their new albums…In short, Beats has subtly told you, through its advertising, that owning a pair of Beats is fashionable and cool.┬áThis is why Beats became so popular over the years. Apple did the same thing to its own products…

Why is Apple so Popular among Teenagers

— Ziang Ren