8 Hour Energy Case Study

8 Hour Energy Case Study

Below are some relevant resources for the study of 8 Hour Energy. We will use these to setup a model business canvas for this business at our meeting on Wed. Feb. 17 at 7:30pm in the ground floor activity room of Center Street Apts. This is an open house so any Georgia Tech student is welcome (there will be Pizza).

www.eighthourenergy.com 8 Hour Energy Site (allow security exception because they need to update their SSL certificate)
www.youtube.com/watch?v=gl8SLO4uT4Y 8 Hour Energy featured on Trending Today on the Discovery Channel
 www.buzzfeed.com/juliareinstein/this-bracelet-lets-you-absorb-caffeine-through-your-skin#.qbQzoDQXG Competitors – The Joule Bracelet
 www.youtube.com/watch?v=G1lHCP3gTQc  Business Model Canvas Case: Gore Fabrics
 www.instructables.com/id/Caffeine-Patches-Transdermal-Caffeine  Competitor – Spot on Energy
 Caffiene-Exercise  Effect of Caffeine Patch on exercise
 http://cleanenergypatch.com/  Competitor – Clean Energy