We’ve found the magic formula!

We’re pleased to announce that scientists at Georgia Tech have discovered the perfect formula that guarantees admittance to any school anywhere in the world!

Coalition Application

Solace in Uncertainty

Rick Clark
Director of Undergraduate Admission

Recently, as I was en route to visit a high school, the counselor called my office to let me know their AV system was down. She was concerned the malfunction would jeopardize my slide presentation. My assistant assured her, “Don’t worry. He’ll just speak from the heart.” That’s what I’m hoping to do today regarding The Coalition for Access, Affordability and Success.
If you are skeptical:

Understandably, there has been a good bit of speculation about whether this aspirational new platform will accomplish its goal of helping a more diverse population of students enroll in thriving universities across the nation. At this point, nobody can make that guarantee; however, the effort is noble, well-intentioned, and worth striving for, especially given the need to enhance socio-economic and geographic diversity on campuses and, ultimately, in the workforce.

If you’ve been walking around with one eyebrow raised since this press release, then kudos to you. Skepticism is part of what brings about excellence, innovation, and improvement. The people of St. Louis in the 1870s would not walk over the first steel bridge across the Mississippi until an elephant did.  Still, let’s commit to “benefit of the doubt” support and check back after a year — or better yet after three or four years (given that the platform aims to bring students into the process earlier in their high school experience) to see if participating schools have indeed been able to enroll more Pell-eligible or first-generation students.
I’m excited…

If you are in the college counseling or admission field, you believe in competition. We tell students all the time to compete against the curriculum: to push themselves and try new things, even if they sometimes fail, in order to be stronger, better, faster, smarter, and more successful long term.

So one reason I’m glad to see “The Coalition” option emerge is because it introduces a new mechanism for college search and entry, forcing those of us in the marketplace to respond, review, revise, and ultimately consider how we can make our product, communication, and results better. And who wins in that? Students.
I’m nervous…

Sure, I have some reservations about installing a new application system. What will this mean for staff training and multi-app file review? How can we effectively communicate to high school freshmen and sophomores through this platform and develop logical and distinct messaging based on grade, stage, etc.?

How about practical questions such as: What’s the schedule for application release, review, launch? How will we upload documents and which ones? When will students create accounts and who needs to be involved to help them do that successfully? What will be required for initial set up and maintenance? Even writing all this makes me sweat a little. So, yes, there’s concern on the college side about what this will mean for our processes.

But here’s what I keep coming back to as it pertains to change: Progress in history has always demanded disruption. And for me personally, when fear of a new process trumps the potential to provide access to currently underserved students and enhance institutional diversity, I’ll know it’s time to quit my job.
We’ve seen this before…

A few years ago, Georgia Tech migrated to The Common Application. That announcement was met internally and externally with skepticism, some heavy breathing, and a good bit of caffeine consumption. Many in Georgia and beyond felt the Common App was simply a ploy to increase applications or raise selectivity. Many on our staff accurately foresaw the work this would necessitate from IT, as well as  Institute Communications.Our goal, however, was to diversify geographically, in gender, in ethnicity, in curriculum, etc.

Two years later, those goals have been met — this year’s freshman class boasts the most women and African-American students in Tech history. Our first generation population is up, and our Tech Promise scholars are thriving. And the truth is, the collective and at times herculean effort required to implement the Common App bonded staff in our office and around campus. This is my hope for The Coalition too.

The Coalition for Access, Affordability and Success is not a panacea. Not all low SES students will even hear of this platform and option, let alone successfully use it to be admitted to a top tier school. Yes, it will create more work, and yes, it will create some confusion. But I believe it will all be worthwhile in our collective effort to serve students, improve the college academic environment, and ultimately serve our nation in producing a diverse workforce for the future.