You Do You

On Sunday afternoon, my wife and I went to a spin class. If you’ve not done one of these, it’s basically a lot of people on stationary bikes in a small, dim room, with music that accompanies it to aid in cadence and motivation. Ultimately, you control your own pace, but the instructor in the front calls out instructions on when to add tension, when to stand up and sprint, and when to recover, all in sync with the beat of the songs. Well, because it was Super Bowl Sunday (no comments on the outcome please… just typing this is difficult), our instructor had on a Falcons jersey. I’d never seen this particular woman before, but she did not strike me as a big football fan. What can I say? When you know you know.

As class started she made a few comments like, “Okay, let’s get some work in before the big game.” And intermittently through the first few songs, “Push harder up the hill so you can eat whatever you want tonight,” or “Dig deeper and really work now. Just like the Falcons are going to do against the Patriots.” Eesh. I could not help cringing a bit and squeezing the handlebars a little tighter while scrunching my nose and eyes on these comments. It all felt so forced, as if she felt compelled to wear the uniform and make some references since it was the Super Bowl.

Then we came to the second to last song. At this point, after riding hard for 45 minutes, you really do benefit from good music and encouraging commands from the instructor because you are pretty spent. As the beat started, I knew things were going to go downhill (no pun intended) fast. And they did. “Okay, Falcons fans. Close your eyes as you pedal. Imagine that you are there at the game. It’s first down, second down, third down. They pass and score. Julio Jones is in the end zone for a touchdown.” I cocked my head to the side to look at my wife as if to say, “Are you kidding me?” She just looked back at me, knowingly shook her head, and smiled. At that I raised both eyebrows and opened my eyes wide. She gave me a look that said “Be nice” and went back to looking straight ahead. I won’t go into  much more detail here, but suffice it to say it got worse. A LOT WORSE.

Since that was the last “working song,” the next one was a cool down where you take your hands off the handlebars, slow your cadence, and do some stretching on the bike.  Naturally, at that point, all I could think about was the college admission process.

Your Voice

I have written before that your college essay and short answer questions are your opportunity to help us hear YOUR unique voice. Throughout the rest of the application, grades, course choice, test scores, and even in your extra-curricular activities, you cannot communicate your voice—and it’s an essential differentiator. Because it is so critical to our review and to your “fit” for each school you are applying to, it’s even more important that you are genuine in your responses.  Are you pensive, deep and brooding? That’s great… love to hear it. But don’t try to summon your inner Emily Dickinson if you know for a fact she’s not in there. And the same is true for humor or rhymes or new words you may have found on Synonym.com.

Last week I was at a high school junior class program to “kick off” the college admission process with parents and students. In my speech, I made this comment verbatim, “We want to hear YOUR unique voice.” Afterward, a young woman came up and said she did not understand what I meant.  I have sat on panels and overheard some pretty confounding advice: “Push yourself academically, and do what you love, but set a good foundation because it’s all about preparation.” “Don’t forget you also need to know you’re in competition with the applicant pool, but really with yourself, and kind of with the curriculum too.” Yeah, that’s a little bemusing.

But “your voice” is just that: your voice. There is no hidden message. In other words, before you go donning the jersey, making the music selection, and wading into completely unfamiliar territory, take a hard look in the mirror.  You know you, so find your voice. You do you. You’ll thank me, and more importantly, you’ll thank yourself.

Recognize that Stretch

At the end of spin class, everyone gets off their bike and stretches. And as I stood there in moderate pain, still pondering college admission, I realized this class (and therefore this blog) was a two-for-one lesson.

See, at this point, you have three choices of how to stretch: (1) put your leg up high on the handlebar, (2) mid-range on the seat, or (3) at the lower crossbar. My wife throws her leg up on the handlebar and puts her head to her knee as if that’s normal. Me? Not so much. I typically start at the lower crossbar and work my way up to the seat.

Here’s the thing: You will find that schools are very transparent with their academic profiles. Normally, they’ll publish these on their website and in their brochures as middle 50% ranges. For example, last year at Tech, our mid-50% range was 1330-1440 SAT or a 30-34 ACT. Our new freshmen averaged between 7-13 AP/IB/college level courses and were primarily making A’s in those classes.

So if you have a 28 ACT, mainly B’s, and have taken two AP classes when your school offered 15, we’d be “a handlebar school” for you, and your odds of being admitted are what statisticians would expertly deem as “low.” We will absolutely still read your essays, evaluate your background outside the classroom, gain context into your home life, and determine if there are any incredibly outstanding circumstances that need to be considered. But to borrow a phrase from spin class, you should be “recognizing that stretch.”

We often talk to students who are literally ONLY applying to Ivy League or Ivy-type schools (normally at the prompting of parents). Even if you have A’s, good classes and nearly perfect test scores, this is a BAD IDEA. How do I know? We denied about 500 students like that in Early Action this year. And keep in mind that at 26%, our admit rate is three times higher than Harvard’s.

Listen, I am all for you pushing yourself. I love the confidence. Want to take a crack at throwing your leg up on the handlebars? Go for it. Just be sure you have a few schools on your list in the seat and low crossbar range too.

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The Admission Guide to… Soup Making ?

I love the fall. It’s hands down my favorite season. Football, holidays, changing leaves, crisp days, and… soup. You can’t really eat soup in the summer in the South (the human body is just not built to tolerate that much heat). Every fall, I feel like I rediscover this simple delicacy. Chowder, French Onion, chicken noodle, vegetable… anyone else getting hungry? At this time of year, I could live off it. And with young kids, soup is easy to make and a good “project.” They have fun grating cheese, counting out the carrot sticks, and finding the right measuring spoons for spices. So unless someone slices a finger or gets onion in their eye, it’s a win-win. Dinner is prepared and we did a mini math lesson in the process.

Now what does this have to do with college admission? EVERYTHING. In fact, when I meet someone on a plane or at a random social gathering and I don’t feel like talking college admission, I say I make soup for a living. And it’s true. On a college campus, everyone has their own ingredients they want in the mix. Deans from each academic unit may want more or less students in their program, depending on faculty: student ratios or the health of job prospects in their industry. This year at Tech, we’ve added a major in Music Technology. That means students who may not have been a good fit last year are very much on our radar this year. On the other hand, if a college eliminates a major, that vegetable is out of the soup.  While there was plenty of oregano in last year’s bowl, this year that container is left in the cabinet untouched.

Institutional priorities such as academic profile or net tuition revenue dictate ingredients and the recipe for that year. If last year’s out of state enrollment was too high they may try to curb that back (so not a good year to be a radish). Or, they did not get enough in Business, so the directive may be to double up (and increase the amount of pepper) this year.

This article from Money magazine sheds some light into admit rate variance by admission plan (i.e. Early vs. Regular). It has some compelling points and stats, but I don’t think it delved into the real drivers of why students “have the same chance.” It implies both in title and content that the rationale for why some students are admitted and others are not is “hidden” from view.

Here’s how the soup is made

When applications roll in and reading season begins, it’s like walking through a really great farmers market. Almost every application has sound merits. We just started file review in our office and each day there are conversations about an amazing applicant who has done X or Y, or wrote a great essay, or had an incredible life circumstance. Each of our prep cooks is reading and saying, “Oh, yes. We definitely want this celery,” AND “Throw a couple of these potatoes in,” AND “Cabbage? Yep.” Each school/state (like a stand or stall at the farmers market) has fresh, beautiful, tantalizing options that would all be great.

BUT… the trick of soup making is the size of the bowl. Last year at Princeton that was around 1300. At The University of Washington, it was about 6800.

Admit rates are partly a function of applicant pool size but also of the other vegetables. (Note: This is Soup Making 101. We’re not going to get into the melting off of “yield rates” or the post-boil adding back of waitlist. Advanced Soup Making is a spring workshop.)

Public schools in North Carolina are legislated to enroll at least 82% of their class from their state. When the vast majority of your bowl is filled, your ability to add lots of celery or onions is going to be diminished. So the state you are from, major you want to study, or the background and interests you bring to the table, dictate admission prospects. You are not necessarily competing against all the other applicants—often it’s those like you by some academic, demographic or institutional goal measure. Is this fair? No. This is soup making. You may be a completely unbruised and symmetrically perfect tomato, but that does not mean you are going to be in this year’s “Brown University Bisque.” Because guess what? They may only needed a fourth of a tomato this year. You may be grass fed, organically raised, and free range but you are not included if UCLA decides they only need 22 from outside their borders.

What does this mean for you?

When you visit the campuses you’re interested in, ask them about students like you. “How many students were from Massachusetts in your class last year?” “Are you trying to grow in our area of the country, or in my major at your school?”  In asking specific question like this, you will more likely get specific answers. Schools are also happy to share their admit rates, but you need to ask the details behind those rates. At Tech our EA admit rate is higher than our RD rate often by 15 percentage points. Part of that is driven by the fact that Georgia students apply early, and our total undergraduate population is 60% Georgia. Historically our most talented in-state students apply in the first round.

Some schools won’t know some of these admit rates or demographics off the top of their head. Are they hiding something? Usually not. A chef (admission rep) walking around your school in the fall has his mind on telling the story of the restaurant (university), rather than all the details of the soup. That’s not cagey. It’s human. So they offer to get back to you, which is great, as you can continue the conversation and they know you are interested.

At the most elite schools nationally (>20% admit rate), you’ll often get a confounding answer that sounds a lot like a Jedi mind trick or political stump speech. But go back to the Princeton statistics. 29,000+ applicants to admit less than 2,000. Lot of super fine slicing & pinches of spices that leave amazing produce that would be the highlight of another soup sitting on the cutting board.  It’s not an evasive answer. They simply can’t answer that because they aren’t taking entire stalks of celery or broccoli.

Kitchen notes: At the end of the day, you may not end up in the recipe you have in mind right now. But the beauty of soup is that each ingredient is ultimately complimented and improved by what it’s surrounded by and interacts with over time. You will find the right place to add your flavor to others and be improved by their presence in the years ahead.

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Navigating College Admissions: An UN-romantic Solution

I distinctly remember growing up and watching my parents have “Sunday night meetings.” They would bring their calendars (yep, hard copy with pencils) to the kitchen after we’d cleared the table to discuss the week ahead. When we were little, my sister and I really didn’t understand what they were doing. We were just glad they were occupied so we could pick whatever TV show we wanted to watch. In high school, I distinctly recall coming into the kitchen for a snack during study break, witnessing these logistical negotiations, and thinking, “If this is marriage, count me out.”

twain-quoteNow, however, I’m willing to concede the beauty and brilliance of the “Sunday night meeting,” because allocating that time allowed freedom. See, once they’d nailed down their own work schedules for the week and decided who was going to drive me and my sister to the games or performances or events, they didn’t have to talk about the details again. Listen, it still doesn’t sound romantic, but it gave them the rest of their week to talk about other things (presumably some of that was romantic, but these are my parents, and this is a family blog).

Application (no pun intended) to the Admission Process

As I watch more of my neighbors and friends with kids in high school (particularly during junior and senior year), it is clear that dispersed conversations and questions about scholarships, deadlines, essays, or plans to visit colleges often become a swirling, all-consuming mess. More importantly, they create unnecessary tension and division. Students feel like every time they come downstairs for a meal the “college talk” begins. Parents feel like their intelligent offspring has somehow lost the ability to string consecutive words together or convey ideas in multi-syllabic words.

Quick Quiz

Parents: Are you bringing up college options, deadlines, or test dates at a variety of unchecked times and days throughout the week?

Students: Test yourself: Do you frequently answer your parents’ sequential questions about college with: “Good,” “Okay,” “No,” “Huh?” Do you pretend like your phone is ringing and head for the car when mom asks, “Have you asked Mrs. Johnson for that rec yet?”

If the answer to any of these questions is “Yes,” I want to strongly encourage the implementation of the “Sunday Night Meeting.” Not necessarily on Sunday, but one consolidated time each week when college is on the proverbial– and perhaps literal– table.

 ground-rulesParents: You GET TO BRING brochures you’ve noticed in the mail. This is YOUR TIME to say, “Hey, look honey, the leaves are turning in South Bend. Isn’t it pretty?” You GET TO ASK, “Have you written your supplemental essays for SMU?” Or “Do you still want to take that trip to Maine to look at schools in November?” THIS IS YOUR TIME FOR: “Did you get your ACT results back?” Or “Is the University of Wisconsin psychology program highly ranked?” It’s all free game.

Students: You DON’T GET TO BRING your cell phone or really crunchy snacks. You DON’T GET to look at your shoes more than three times or for beyond six seconds. You have to FULLY ENGAGE in this conversation. I’m not going to be super obnoxious and give you a link to the definition of conversation or discussion in the dictionary, because you know what that looks like. ONE time a week… for only two hours (1/12 of that day!). You got this!

Outside of the “Sunday night meeting,” however, college talk is banned. Mom, dad: You drive past a car with a Princeton or Michigan State sticker. Not a peep. Sean next door gets accepted to Auburn or Colorado College, send a text in congratulations or post something online. Mute button is on at home.

Now, I get that it’s college football season. I have no problem with passionate support of your alma mater or understandable vitriol for your opponent. But that can’t transition to, “You’re not really going to apply there are you?” Or “Look at their fans. They just don’t look smart…”

Two Important Truths

  1. The reason your parents are bringing up college, asking you questions, and expressing their opinions is partly because they’re not convinced you are on it. If you answer their questions, show you have a plan, and demonstrate that you are making progress on applications and working towards deadlines, you’ll dramatically diminish the seemingly incessant nagging.
    truth
  2. It’s not nagging! It’s love. “Sunday night meetings” are not romantic. They weren’t then, and still aren’t now. But they are rooted in love. The time your parents take, the questions they ask, their desire to see things taken care of  is absolutely grounded in deep affection. They know you’re going to head off to college in the next year or two. There is some fear in that, and a lot of excitement. Every now and then they can’t believe you’re taking AP Biology or standing at over 6 feet tall. Somehow carpool lines and tricycles don’t seem like that long ago. Give ’em a break. Fear, excitement, love– these all warrant you being fully engaged. Two hours a week (1.1% of your week!): Answer the questions; look them in the eye; put down your phone—and every now and then, how about a hug?

Long live the #SNM!

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College Admission: False Voices and Escape Strategies

Little kids love stories. But if you are going to truly entertain them, you have to really develop the villain. Since I went to UNC, I often base my antagonist in Durham. With the Blue Devils living there, it’s quite easy to build a series of stories around the devious King K plotting in his Gothic towers to corrupt the world through sinister back channels (and occasionally back injuries). In many of these bedtime yarns, K would whisper in the ear of a good guy how he can make him more powerful, or more rich, or more safe, etc., if he/she just joins the Devils. (Note: No dig here on Duke. Great school. It just works well in anecdote… and the architecture does lend itself to the role.)

At times my kids would literally yell to the protagonist, “No! Don’t do it!” or “Can’t you see what he’s trying to do?” And in these stories, it was incredibly obvious: K was playing on their fear, or exaggerating his powers, or trying to manipulate for his own gain. They identify and call this out immediately. And that’s the point. I can make it a fairly quick story and get out of the room. Brilliant!

Identifying Voices in Real Life

But, in real life, as you get older, the tenor, motivation, and transparency of the voices around you are not as easy to discern. Messages become more nuanced, and it’s easy to be confused because many times these sources seem credible. Nobody is literally dressing up in a Devil mascot outfit with a pitchfork trying to convince you to attend a certain school or pay for a particular service.

But “false voices” are in this process, so it’s important that you listen closely. Here are a few things to watch out for as you learn to identify those who speak the truth, and those who may not.

  •  Hyperbolic language: (The quotes in this section are actual phrases that have been used, not hypothetical examples). If someone around you is continually saying things like “disaster,” “panic,” “insane,” “stress,” or “peril,” you should be very cautious. To the best of my knowledge the world hasn’t ended during admission season, even when test scores are delayed, admission applications crash, or recommendation letters fail to load. You want people around you that provide solace, wisdom based upon experience, big picture data, and the power of options. Language of fear has no place in the admission profession, so consider any trace of that a red flag. While you would not do this during bedtime tales, it’s ok to physically run from “storytellers” like that.
  • Excessive Fees: If someone is charging you for their services, you should expect sound, expert, distinguished advice. This is a life lesson. You’d have high standards and a rigorous process for selecting a financial advisor or marriage counselor who is guiding you on your investments financially and relationally, right? The same is true in the admission process. And this is where the nuance occurs, because there are some very talented, experienced professionals in the admission process who will charge a reasonable fee to assist you in college list development, application packaging, scholarship navigation, etc. There are also some parents who just went through the process with their own kid who happened to get into “a good school” and now think they are an expert. If anyone is guaranteeing you admittance to a school, promising receipt of a specific selective scholarship, or implying they have a magic bullet in their “essay crafting,” you need to yell loudly in your own brain, “NO! Don’t do it!”
  • For Profit Schools: If you are considering attending a for profit school, I would urge you to read more about debt loads, graduation rates, recruitment tactics, and scratch well below the surface before enrolling.  Often the language you see in marketing and enrollment strategy from these institutions is highly exaggerated, both in what they deliver and the results of your degree.
  •  Test preparation: There is a wide misconception that because you pay for something it’s better. Absolutely false. Khan Academy has phenomenal free preparation material and ACT is partnering to develop opportunities for free or greatly reduced tutorial options. I encourage you to start with free options before exploring fee-based avenues; particularly those “guaranteeing” certain score increase ranges.  And if you are going to invest in test prep, do your homework. There are a lot of very reasonably priced local options, including community colleges and even private high schools. These typically charge less yet get similar results to the more corporate test prep industry entities.
  • The Media: Journalists are under immense pressure to turn stories around quickly and increase readership. This means that headlines are often dramatic and frequently articles don’t tell the complete story. For instance you’re almost never going to read that only about 100 schools in our nation admit less than 33% of applicants, and that the vast majority our nation’s 2000+ schools admit more than they deny. That story is not going to sell, so the “full story” goes unpublished. Again, some education beat writers are thorough, balanced, and excellent researchers. But if you see something in print/online about a school you are interested in, I implore you to go straight to the institution for clarity and perspective.
    Bonus Tip: You’re young. Save yourself. Don’t read or contribute to the comment section below these pieces, as they quickly devolve into petty, unrelated banter.

You’re 17 or 18 years old, so I am guessing saying things like:  “No! Don’t do it!” Or “Can’t you see what he’s trying to do!” are a bit too simplistic for you. So if someone is whispering drama, fear, and hyperbole in your ear, how about borrowing from one of my favorite songs?

Crazy” by Gnarls Barkley

“Come on now, who do you, who do you, who do you, who do you think you are/

Ha ha ha bless your soul You really think you’re in control/

Well, I think you’re crazy I think you’re crazy I think you’re crazy/

And then make a run for it!

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On the Road Again…

This week I’ve been on the road traveling to spread the good word about Georgia Tech, or as I say, “Preaching the GT gospel.”

I love this part of my job, even though I don’t get to do it as much as I used to. There are many days when I’m in a meeting with a task force, committee, or commission and people are endlessly using phrases like “at the end of the day” or “synergy.” During those times, I find myself wishing I was waking up to a complimentary hotel breakfast and signing in at a high school to talk to students.

I’ve always thought that high school is one of the most critical times in a person’s life because of the implications it has on where you go, what you do, who you know, and how you ultimately see and experience the world. This is a huge part of why I got into college admission. What can I say? People have to work hard to stay interesting and optimistic as they get older– and most don’t. Conversely, the energy, enthusiasm and hope of teenagers and college students is contagious.

Since lots of college reps are about to come through your doors for visits or college fairs, I wanted to take some time to give you a few tips on how to maximize your time with these counselors.

  1. Do your homework. “What?! School just started and I’m taking 6 APs! You’re telling me I’ve got homework for college admission too?” Yep. Before a college visits your school, check out the programs that interest you about them. What do you want to do outside the classroom? Outdoor recreation, band, etc.? Research these. Then when they ask you what you want to know about, you’ll be ready. (If they’re not asking you that, see Tip 3 below).
  2. Shake their hand and introduce yourself. Pretty basic. You’re not doing this to advantage yourself in the admission process. Most the time they won’t remember your name from your handshake, since they’re also seeing 8 or 20 other students in that session. But it sets you up for questions later in the session and follow up in the future. Remember- this is the college admission PROCESS, and often it starts here.
  3. Interrupt. Yep, I said it. Too many admission counselors basically pull an invisible chain in their back and go into a useless spiel about study abroad, inter-disciplinary curriculum, and statements like “We have 400 clubs and activities. But if we don’t have what you want to do, just grab a friend and a professor and you can start one.” This is when the teacher’s voice from the Charlie Brown starts rattling around in my head. Your job is to throw them off script. They’re only there for 45 minutes. Make it worthwhile. Ask questions like “What are one or two things about your college that only a handful in the nation can also claim?” OR in a different version, “What makes your school unique?” “Why should someone from my city or state pick your school over the many similar in size and culture that are closer, further, less expensive, higher ranked, etc (you insert the appropriate descriptor).”
  4. Stay after or follow up. Sometimes you’ll have to leave immediately following the presentation. If that is the case, send a quick email to the rep thanking them for coming and letting them know if you have plans to visit their campus. Or wait until you apply and then send an email to say, “Hey. I really appreciate you coming to my school in September. Just wanted you to know I am really excited about Charlie Brown U and I have just applied.” (Don’t copy and paste that. I’m far more confident in your writing abilities than mine on this). But if you can stay after, be sure to get your questions in, remind them of your name, and then follow up as described above.
  5. BONUS: These folks are traveling. They’re hitting five schools a day, eating in their car, and trying to follow WAZE while not denting the rental car. Help them out. Give them a tip on a local restaurant for lunch or dinner. Tell them a good place to shop in the area or a park nearby if they want to go for a run. They’re just people. They appreciate that type of stuff. And it breaks both of you out of the normal college admission relationship that too often becomes robotic.

If you remember nothing else, remember this: No one person holds a corner on the market for what a school is really like or really about. You may find the rep hilarious. Doesn’t mean anyone else on that campus is- they may not even be an alum. You may find the rep really cute. That relationship isn’t going anywhere, and it’s definitely not a good way to pick a school. Or, you may find the rep dull and indifferent. Don’t let their personality (or a tour guide’s for that matter) be the reason you rule a school in or out.

Think about it like this: if you are looking at a school of 20,000, it’s basically a small city. Nobody speaks completely for that town. Your job in the process is to get as much info as possible to make a good decision on the best fit school for you. You can start with engaging the representative as we discussed here, but remember, your ultimate goal before you apply or choose any school is to talk to as many people as possible; alumni, current students, professors, and so on.

I hope that you’ll enjoy the college reps that you meet this year. Remember: You can make them better at telling their school’s story if you follow these tips. And ultimately, that is going to help you, your classmates, the other students they visit, as well as them as professionals in the long run too.