Atlanta
College Admission
Georgia Tech

2018 Class(y) Prophile

For Immediate Release, April 1, 2018

ATLANTA — After assessing strategic goals, institutional priorities, and industry best practices, Georgia Tech is pleased to share our admitted student profile.  

“We are extremely proud of our newest piece,” said Institute spokesperson Lapri Sloof. “We believe it tells an important story about both our culture and mission. Previously outsourced to a local marketing firm, Buzz Illions, this year’s piece was created by first-year student George P. Burdell, who earned the honor by winning Tech’s first annual Confefe Challenge.

In order to create what he calls “a beautiful profile,” Burdell (known for his ostentatious socks and ability to cite obscure poetry) consulted hundreds of school counselors, made home visits to prospective families, and met with both engaged as well as married and single alumni.

“The 2018 profile is a departure from previous years, but we believe it to be a more accurate and detailed portrait of our incoming class,” noted Sloof.

Incorporation into online collateral, daily presentations, theme songs, and official Tech puppet shows is imminent.

That’s Not How It Works (#TNHIW)

Eat all your broccoli. “I did. That entire piece.” Mmm… That’s not how it works. Every single piece on your plate.

You collected all the trash, right? “Yep. It’s all downstairs now.” But, son, it needs to actually go to the street. “Well, I…” That’s not how it works.

Did you wash your body and hair? “Well, the shampoo ran down my body, so…” Uh-uh. That’s not how it works.

Innocent misinterpretations, wishful thinking, or legitimate manipulation? It’s debatable. I’m sure you can think of illustrations in your own family, on your team, in your neighborhood, or at school reflecting similar disconnects and the distance between one person’s interpretation and another’s expectation or reality. I’m sure any professional can also describe common questions or myths in their niche.

To your accountant: “Well, no. I don’t have a receipt for that, but I bet we can call them and they’ll vouch for me.” Um… no. That’s not how it works.

To the city water clerk: “I’m not paying that bill. We had a leak in our pipe and the toilet runs incessantly, but it’s not like we really used the water.” Cocked head, one eye squinted. Lips pursed.

College admission has many of these situations. This time of year there are a few #TNHIW for you to be aware of:

The Waitlist

“I have decided not to come to Georgia Tech, and I have a friend on the waitlist. I’d like to give her my spot.” It’s a kind idea. Not only should you be proud of getting in, but also for thinking of your friend. But no, that’s not how it works. Throughout the month of April you’ll find there’s very little waitlist activity (with a few exceptions). Why? Because other schools are still making admission offers, financial aid packages are being released (and compared), and admitted students are coming to visit campus to compare options. Most admitted students wait until the last two weeks of April to commit to a college and pay a deposit (while colleges would love for you to commit earlier, take as much time as you need before May 1). So schools have to wait and see how their class forms.

In the end colleges use their waitlist to shape their class. For example, Georgia Tech is comprised of 60% Georgia residents and 40% from outside of Georgia. If we do not have enough students deposit from our state, we will make offers to round out that part of our class. The same could be said of any demographic, including major, gender, or another nuance a school is trying to grow. This is why colleges typically tell you that they don’t rank their waitlist. We’re not trying to be cagey—we’re being honest. If we hit our target for students from abroad on May 1, we might offer 500 spots from the waitlist but none to international students.  If you’re on a school’s waitlist, hopefully this gives some perspective. More here.

If “Someone” told you that you could just show up to a tour without a reservation, definitely bring an email confirmation or number in case they aren’t working that day.

Visiting Campus (particularly in March/April)

“Yes, I saw online you were full today but I thought if I showed up…” “We booked tickets two months ago and now we are here. You have to work us in…” “Do you really think I would come here without a reservation?” “No. I don’t have a confirmation number. But this is the only day that works for us and I talked to someone who said…” At this time of year, thousands (truly, thousands) of students and families visit campus each week. Between spring breaks, admitted student programs, and improving weather, it makes sense.

Look, I’d love to show up at an Atlanta United match without a ticket and have them “work it out” for me too, but you’ve already got people sitting on each other’s laps so that does not seem like a good plan. A big smile and desire isn’t going to change that I don’t have a ticket.  Does not mean they’re not nice. Does not mean they’re not flattered by the interest. That’s just not how it works.

Now, don’t mishear me. If you check online and a school is full for visits, you can still go in the hopes they have some no-shows or a extra tour guide shows up. But be ready to improvise. Ask the front desk for a self-guided tour map, go eat on campus, and listen to students as they talk. Check out the buildings where your major is and ask students walking by some questions. Shy? Bring a Frisbee and a dog and see if that helps break the ice. Just promise me that you won’t show up and give some poor student or junior staffer at the front desk a hard time because what you already saw online days ago is now reality.

Appealing an admission decision

“My son is amazing! Didn’t you see his test scores? And we know someone who got in who is not as good. How do we appeal?” Well… first, it’s very nice to talk to you ma’am. Not being admitted to a school that you really want to attend stings. There is just no easy way to say it. And at most selective schools, denied and waitlisted students can easily make a case for

Basic tip for visiting campus and life in general…

why they would be great students on campus. However, applications have been read multiple times in a holistic process and ultimately are made in line with achieving institutional priorities. I see how you could read that as the party line but it’s actually just confidence in our decisions.

A couple of things to know here: first, we want to talk to the applicant in these cases. Not someone who does a good voice imitation of the student, and not someone who really loves the student. Honestly, our first thought when we speak to a parent or connected alum about an appeals is, “does the student really want to come?” If so, it seems like they’d be the one to pick up the phone, send the email, or complete the appeal form.

Second, we explain on our website what makes a valid appeal. It varies from school to school, so check their information. Our reasons for a valid appeal normally include medical information, significant life circumstances, or academic details that were not correct on the transcript initially. We also list some of the invalid reasons for appeal. You’ll notice among others that pictures as an infant on campus, a really strong desire to come, or “it’s the only school I applied to” don’t fall into the valid category. #TNHIW

I could go on about how score ranges don’t guarantee admission or how we don’t have quotas of admits by school, or how the recruited athlete didn’t really take your spot, or the fact that deadline really means deadline, or how remnant shampoo doesn’t really wash your body, but I think we’re on the same page now, right? Got some other admission or life examples? We’d love to see them on Twitter @gtadmission using #TNHIW.

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What’s Your Bus?

This week we welcome Communications Officer (and former Assistant Director of Admission) Becky Tankersley to the blog. Welcome, Becky!

Last month a piece of Atlanta history came crashing down. In case you missed it, the city imploded the Georgia Dome. As with most demos, news crews from all over the city were there to cover the action. After all, who doesn’t love to see a good building implosion? But The Weather Channel’s coverage easily won the internet that morning.

I’ll be honest—when this video came out, I couldn’t get enough of it. I laughed until I cried… over and over. Never in a million years could you have timed this better– a MARTA bus rolls in and completely blocks the biggest moment of the day (which only lasted around 30 seconds at most). The frustration, disappointment, and angst in the videographer’s voice is priceless!

In full disclosure, much of my fascination with this video has to do with my background in local TV news. Before I started in education, I worked as a television news producer. My experience gives me a little bit of insight into what likely happened behind the scenes that day:

1 – The videographer scouted out the ideal spot to capture the action weeks ahead of time.

2 –  He arrived at said location in the early, early morning hours on a very cold day, probably around 3 a.m. or 4 a.m., testing his equipment and making sure he had a clear connection back to the news station.

3 – Meanwhile, back in the newsroom, a whole host of staffers—including producers, reporters, and anchors—were all waiting for this video and had created their newscast around it. (Note: the bus part was not part of the plan or script).

What should have been an easy live shot turned into a completely botched effort, and the outcome wasn’t anywhere close to what they expected. And as for the videographer, I’m sure in that moment, he’s thinking, “You have to be joking? This bus literally ruined everything. Why me?!”

MARTA Buses and Admission Decisions

Last week a host of EA/ED colleges and universities across the nation released their admission decisions. While I don’t know all of the details on percentages, it’s likely that many of you got more bad (or uncertain) news than good. A lot more of you received a decision beginning with the letter D (defer or deny) rather than A (admitted).  You could say you had a MARTA experience, as the bus came rolling into your frame at a crucial moment, completely blocking what you’ve worked so hard to attain.

It’s easy to feel defeated—and that is totally understandable. Nothing says “Happy Holidays” like being put off for another few months, or flat out rejected.

So how can you handle it when a bus rolls into your live shot? Take a couple of lessons from the MARTA bus incident:

Trust. There’s two ways to look at the bus: you can fight it, get mad, shout, yell, and throw in the towel. Or, you can fight it, get mad, shout, yell, and… wait. The bus in front of you will eventually move, and you’ll be left with a completely new perspective. Once the bus moves, you’ll have some great choices—so get ready.

Reassess. While you can’t go back in time and change your application, you can look back over the process and see if there’s anything you can do differently going forward. If you were deferred, is there a piece of information you can add into your deferred applicant form? Will their admission office accept an updated transcript with fall grades? If you have other open applications at other schools, have you ensured you’re working towards your deadlines and getting what they need to make a decision? If you were denied, do you have applications in at other schools that fit what you’re looking for in a college? There are still schools whose applications haven’t closed yet—get those apps in!

Accept. Sounds a little harsh on the outset, but bear with me. You’re probably asking yourself “what does she know? She doesn’t know how it feels to get shot down by your dream school.” But actually, I do. When I was a senior one of the Southern Ivy’s was at THE top of my list. I was smitten with this school in every way coming and going. I applied ED and was deferred to Regular Decision. Then, a few months later, I was denied. I remember getting the letter (ahem, because back in those days you actually had to wait on the mail to arrive to get a decision—so think about how much anxiety that created!), and sitting down with my parents and crying for three solid hours. So yes, I actually do know how you feel, and I remember how disappointed, sad, and betrayed I felt. I allowed myself time to mourn what I wasn’t going to experience, and the end of a dream. A couple of weeks later I chose to attend another school and never looked back. I’m sure the videographer allowed himself a pity party as well. But then, he picked up his equipment, jumped in the truck and headed to the next shoot. One step at a time, my friends.

Turning Abject Failure into a Big Win

Here’s the key: at the end of the day, what felt like abject failure to the guy behind the camera actually turned into a huge win for him, and The Weather Channel. The station posted the video on YouTube and as of today it has more than 1.2 million views. No way would it have gotten so much mileage if everything had gone right that morning. The video trended on social media all day. National news outlets picked it up, and before long spoofs were made of the incident (my personal favorite was this one created by Sports Illustrated).

I’m not telling you to broadcast your defer or deny all over social media (in fact—please don’t). What I am telling you is what looks like, feels like, and is one of the hardest moments of your life to this point will eventually turn into something good. You will find a college to call home… you will find a school that wants you on their campus… and when you ultimately get there in the fall, the sting of this decision will fade away as you make new friends, pursue new dreams, and make new memories.

Hang in there… easy to say, hard to do, but please try. The holidays are here, and you have a couple of weeks to rest, recover, and breathe. Be with family and friends, do something fun, read a good book, and invest in your well-being. You’ve got one more semester to tackle before your life changes… clear your head, and get ready! Great things are ahead!

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Our Bad. Your Problem.

We had an office retreat last week. One session included a quiz on Gen Z vernacular.  While our results were kept anonymous, I’m going to out myself and admit I did not score what most would define as high. “‘Ship them’, ‘Sips Tea,’ ‘Goat.'” As I watched one unfamiliar phrase after another pop up on the screen, I oscillated between trying to decipher their origins and thinking back on some of the popular phrases from my high school experience.  One of the most common, especially playing soccer, was “My bad.” 

I’ve come to realize “my bad” is essentially synonymous with “Bless her heart.”  A little girl trips during a ballet recital and Aunt May leans over and whispers, “She isn’t the most coordinated, is she? Bless her heart.” There are some real parallels between that comment and making a lazy pass to a teammate that ends up setting him up to get completely cracked by a charging defender. “My bad.” “Yep. Darn right it’s your bad. Nearly got me killed.” And to be honest, much of the consternation surrounding the admission process is “Our bad.”

Our bad!

Colleges should do a better job differentiating ourselves in the materials we send, the presentations we give, and the websites we build. In an effort to be broad and aesthetically concise, we end up blurring all schools together.

We want you to think, “Wow. I can see myself there” or “I’ll have friends and professors who will care about me,” so we stage diverse groups of students under trees with professors in front of our prettiest building on a perfectly sunny day. Now, you can attribute some of this to an overuse of the same marketing firm(s) within higher education.  “Check out the 2018 template. In this one we moved the football team winning a pivotal game to page two, and decided to get a drone shot of the steeple clock tower at sunset from the east. Don’t like that? Okay, how about the one with the study abroad picture on the cover and the ultimate Frisbee shot as a centerfold?” Maybe we need StitchFix to start creating college brochures. Give me a little more Atlanta and dial back the political activism–that’s really more us.

Our attempts to be inspirational or aspirational wind up being synthesized into three or four word taglines, such as “Change Your  World,” “Dream Big-Live Bigger,” or “Create the Future.” (Rumor is “Drain the Swamp” started with a consulting firm working for a college, but currently that’s been dismissed as fake news.) These attempts are ultimately why, based solely on brochures or websites, you might struggle to see a consequential difference between a small, private college in the middle of Ohio and a flagship public university in the Pacific Northwest. Our bad!

Truth be told, we do the same on tours too. We find the most involved students and best ambassadors to talk about all of the amazing research they’ve done, trips they’ve taken, and jobs they have lined up. While telling their story, they work in equally impressive anecdotes about friends or roommates studying abroad or creating companies– all the while somehow impervious to the 90 degree heat.

I’ve taken several tours this summer on my travels (registering under either George P. Burdell or Navin R. Johnson), so I’m not speaking only for Tech, or conjecturing about what may be happening. This is real, people.  These students are amazing- and they’re actual humans- not prototypes or conglomerates of a variety of top students. Not sure about you but I’ve walked away from some of those tours with an even mixture of being impressed and depressed.

Your Problem!

So, unquestionably, it is our bad. We set you up. We skim over lots of details. We give you very generic information online and in brochures, and then expose you to our best- whether its buildings, students, professors, or alumni. It’s the equivalent of us lazily passing the ball toward you. What are you going to do with it? Well, like any receiver (regardless of the sport) knows, you can’t sit and wait for it, because it will either get intercepted or you’re going to get hit upon arrival.

Run Toward It

1- Read and Research: Pick up an alumni magazine while you are on campus (tip: they’re always available at the college’s alumni building and most are readily available online too). What are they touting? Where are alums living and working? Inevitably, there are stories of professors, researchers, students, and even messages from the president or other influencers you won’t find in admission publications. Grab a school newspaper, look online for social media that’s not generated by admission, i.e. the academic department or clubs you are interested in joining. These posts are always more organic and less polished, which is a good thing.

2- Walk and Talk: If you visit a college with a friend or parent, try to split up and take different tours. Even though, theoretically, it’s the same route and basic script, the voices and perspectives will always vary.   It’s incredible how many times a tour guide’s personality, choice of footwear, the day’s weather, or some off-handed comment will influence your impression of the university. I challenge you to not let any one voice be too powerful in this process. You don’t read only one review on Yelp or Amazon, right? After the tour, go stand in the longest coffee line you can find on campus. Those are the conversations you need and want to hear. Sit down, compare notes, pretend to read, and enjoy the variety of discussions. Eavesdropping gets a bad rap. It’s a life skill.

In the near future, colleges will all have virtual or augmented reality tour options. You’ll be able to choose your tour guide avatar, customized tour route, and set your voice narration style. Imagine having Thomas Jefferson take you around UVA or Mark Zuckerberg take you around Harvard. Not “throwing shade” here—as I  told you, eavesdropping was a life skill.  It’s on you to limit your bias by soliciting as many opinions as possible.

3- Ask and Task: We’ve covered this before, but it bears repeating: It’s on you to ask good, probing questions. Don’t let the admission counselor pull the string in the back of their belt and start droning on about getting seven friends, a snitch and sponsor to start the Quidditch club.  Dig deeper. They’re not being nefarious—but they are  being lazy. Get beyond the first layer spiel. Stop the tour guide, pause the presenter. Ask them to delve into some detail about their student: faculty ratio or the availability of campus housing after sophomore year, or the percentage of undergrads actually doing research.

brb. Well, next week anyway.

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Make It A Summer… again!

Memorial Day is one of my favorite holiday weekends because it’s low key. Memorial Day is like that quiet, smart, and deceptively good-looking person we all know who just goes about their business doing their thing without looking for praise or the spotlight. Every now and then you take a look and they’ve just aced a test or scored a goal or are dating some amazing person. This is the infectious and admirable quality of contentment and self-awareness. 

Memorial Day isn’t going to bring fireworks or presents or greeting cards (which is truly something in the world of holidays). It just goes about its business every year, gently and encouragingly shepherding us into summer. It confidently holds open the door where sunshine glints through and kindly warms the room. You can hear laughing and music and the smells of barbecues as you approach and enter the season.

Summer is here, my friends. It’s a time to breathe. It’s a time to rest. It’s a time to slow down and enjoy people and books and being outside. I guess The Fresh Prince said it best– it’s a “time to lay back and unwind.” Memorial Day is an usher (no capitals, no link… the role not the artist) to Summertime. So embrace it– summer is your friend.

Last year I wrote a blog for rising seniors on how to “Make it a summer.” In recent conversations with friends, colleagues, and family, I felt like it was worth sharing that post with you again this year. Drums please!  Bonus: Looking for some other song suggestions? You’re in luck.

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